Solar Power

On October 11th in Los Angeles, Berlin Partner GmbH and SOLON SE hosted an international networking event in connection with Solar Power International. be Berlin featured this event. Read more!

Web 2.0 San Francisco

The be Berlin Night in California took place on May 5, 2010 at the WEB 2.0 Expo in San Francisco. It was a brilliant networking opportunity for all developers, product managers, VCs and marketing professionalswho embrace the Web 2.0 industry. Read more.

BIO Atlanta

On May 3, 2010 Berlin Partner GmbH together with Bayer Health Care Pharmaceuticals hosted an international networking get-together following the official BIO Welcome Reception. The evening was featured by be Berlin.
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Solar Power

Berlin Partner GmbH hosted a Luncheon and an Evening Reception at SolarPower International 2009. It started with a panel discussion focused on Setting the Framework for Future Groth, followed by a get-together.

More information here!

Festival of Lights

Berlin in Lights! From October 14 to 25, 2009, the German capital was transformed into a metropolis of lights! Under the motto "Be a star for a night" pepole from all over the world could see their personal messages and their names on the Brandenburg Gate.
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Biotech Atlanta

Over 300 biotech guests enjoyed the 'Berlin-Brandenburg Night' party hosted by Berlin Partner and Bayer Schering Pharma AG, Germany at the new W Hotel during the BIO Convention in Atlanta last week.

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Berlin’s Biggest “Schnitzeljagd” (Scavenger Hunt)

Over the course of three weeks at the end of 2008, the be Berlin team unleashed a wave of “Jagdfieber” (“hunting fever”) among Berliners with its “Biggest Scavenger Hunt Ever.” Participants were on the hunt for different campaign billboards, and the stories featured on the billboards provided the answers to each of the riddles. First prize was a Schnitzel dinner for 20 people aboard the BVG Party Tram.

be Berlin at the Festival of Lights

The be Berlin campaign contributed two spectacular events to the 2008 Festival of Lights. On the city’s charming Gendarmenmarkt, Berliners and visitors to the city used red glow sticks to create a living reproduction of the be Berlin red speech bubble that features so prominently in the campaign. The Brandenburg Gate was also illuminated for roughly 14 days as a backdrop for approximately 300 Berlin messages in English submitted by individuals from around the world.

1,000 Good Reasons to Love Berlin

There are many reasons to love Berlin. What’s yours? In September 2008, our website launched the "Berliversum" – a combination of the name "Berlin" and "Universum", the German word for "universe" – where everyone can post his or her very personal reason for loving Berlin. Hundreds of Berliners and guests have already participated in the campaign at www.sei.berlin.de/berliversum. On Berlin’s subways, the muted passenger TV "Berliner Fenster" broadcasts the "Reason of the Day" twice a day.

The Longest Love Letter to Berlin

This "letter" consisted of roughly 2,000 Berlin "messages" written on nine huge stickers attached to the floor at eight Berlin S-Bahn (commuter railway) stations. The Groundstripe® event, which was jointly developed by be Berlin and Ströer Out-of-Home Media in September 2008, received much attention from residents and visitors alike. These stickers formed what might, in fact, be the longest love letter ever sent to Berlin!

Large-scale Video Advertising with Hertha BSC

During the 2008-2009 season, Hertha BSC, Berlin’s major league football/soccer team, introduced large-scale video bands to audiences at Berlin’s legendary Olympic Stadium. be Berlin is one of the club’s many advertising partners. This form of publicity allows be Berlin to bring the campaign’s distinctive three-part phrases not only to the Hertha fans in the stadium, but also to everyone watching at home.

BERLIN FASHION WEEK

From July 17-20, 2007, the eyes of the international fashion world were on Berlin. And be Berlin was there as well. The logo of the capital city marketing campaign was featured on all of the roughly 1,000 billboards and City Light posters advertising BERLIN FASHION WEEK throughout the city.

Photo Opportunity with the Winning Ambassador

On July 3, 2008, the winning message of the be Berlin competition "Your Message for Berlin!" was announced. The three-part phrase "be unique, be diverse, be berlin" was submitted by Klara Martens, a 17-year-old student from Hohen Neuendorf just outside of Berlin. Klara was congratulated by Berlin’s Governing Mayor Klaus Wowereit in a ceremony held in front of City Hall. The press coverage was tremendous: In addition to mentions on radio, TV and the Internet, 14 newspapers and magazines reported on the event.

Ambassador’s Reception at Berlin City Hall

On June 18, 2008, Berlin’s Governing Mayor Klaus Wowereit welcomed 15 campaign "Ambassadors" to City Hall. The group was made up of people who had submitted their personal stories to the be Berlin webpage at www.sei.berlin.de. As a small thank-you for their efforts, they and over 350 other Ambassadors received the Ambassador’s Package and were named official "Ambassadors for Berlin."

Call for Submissions: “Your Message for Berlin!”

In May 2008, in cooperation with the street furniture company Wall AG, the Berliner Zeitung daily newspaper and the online news source bild.de, be Berlin invited Berliners to submit their own personal “message” to Berlin in the form of a distinctive three-part phrase. Roughly 2,000 messages were received by the be Berlin campaign team, which is responsible for sorting, reading and evaluating each submission.

Outdoor Advertising

On video boards, billboards, ad columns, postcards and in the subway – At the launch of the be Berlin campaign, its core elements were everywhere to be seen in the city and quickly brought much attention to the publicity drive. These elements include its distinct red speech balloon and the unique three-part phrase.

Billboards

The be Berlin team made a conscious effort not to feature prominent figures on the billboards presented at the launch of the campaign. The focus was much more on Berliners who’ve called attention to themselves as a result of innovative ideas and special efforts as well as on creative and confident citizens and young people who’ve already climbed to great heights in the sciences.

be Berlin Sound and Campaign Film

The official music for the be Berlin campaign was produced by the prominent Berlin musician Paul van Dyk. The campaign film was created by director Robert Thalheim. The film reflects the key message of the campaign, which is: Join in!

A Letter to All Berlin Households

From March 15-17, 2008, in cooperation with Deutsche Post, Germany’s largest postal service, the be Berlin campaign team sent out a total of 1,358,205 letters to all households in Berlin. The letter contained an invitation to residents of all ages to write their own personal success story and submit it to be Berlin on a postcard. Participants were also invited to upload their stories, photos and videos directly to the website.

The Launch of the Capital City Campaign

In March 2008, during a speech held in Berlin’s City Hall, Governing Mayor Klaus Wowereit officially launched the be Berlin campaign. A banner containing the phrase “sei stadt, sei wandel, sei berlin” (be city, be change, be berlin) was unveiled on the building’s facade. More than 350 journalists from all over the world attended the opening event.