2011 – innovative and a great place
The opening of the "ich bin ein berliner." industrial exhibition at Potsdamer Platz marked a fresh start to be Berlin ’s fourth year. The large be Berlin industrial quiz, which was launched at the same time, also enjoyed record success: more than 10,000 people provided the correct answers to questions on Berlin’s industrial history at www.sei.berlin.de. The industrial campaign also showcased Berlin to an international audience at trade events such as the Hannover Messe, the Challenge Bibendum environmental summit and the Web 2.0 Expo in San Francisco. And the response was very positive.
On a regional level, the “be Berlinternational” campaign garnered much attention, and hundreds of Berliners submitted their personal stories telling of their own active promotion of integration in the city.
be Berlin and visitBerlin underlined the summer of 2011 with a joint campaign promoting Berlin as “A Great Place to Live.”
The initiative showcased the high quality of life in the city with a broad mix of media and a playful look at the city’s many different facets. The Berlin Days 2011 were marked by the city partnerships with Moscow, Warsaw and Tokyo and featured, among other things, a very popular model of the Brandenburg Gate.
In general, worldwide interest in Berlin grew tremendously. A study published by TNS Infratest showed that today – in contrast to 2007 – the capital enjoys a clear profile as a top location for business and science, but also as a city of art, culture and creativity. With roughly 21 million overnight guests, the city even set a record for tourism.
