Berlin on Tour
Berlin is a city with an extraordinary history – a city that changes and re-invents itself every day. It’s the source of crazy, ingenious and innovative ideas and the place where the past, present and future flow into one another.
Berlin attracts people from all over the world, whether they are creative professionals, business people or scientists. Some come for one night; others stay forever. Berlin is a city that you simply have to see with your own eyes. This is the message that the be Berlin capital city advertising campaign will bring to the world on its upcoming international tour. Starting in March 2009, Berlin is going on a global expedition to promote its new slogan: “the place to be.”












