Make it a Million

Make it a Million 


Make it a Million!

Berlin’s biggest fans were asked to make videos and send us their digital ‘love letters’ to the city . Regardless of the form: whether in song, poetry, or a pictorial video with beautiful Berlin images – the creativity had no limits.   "Priceless moments" were up for grabs, and four lucky participants were selected. The competition started in November 2011 as soon as Berlin had one million fans on Facebook, and these one million fans voted for the best video in each prize category. A jury made up of DJ Paul van Dyk, designer Michael Michalsky and Hertha football player "Zecke" Neuendorf chose their favorites out of the 10 videos receiving the most votes. Learn more about the contest and the winners here.

Make it a Million Trailer


Photorights: Hsing-Wen Hsu –; Cheng Chang –; shao weiwei –; Bartlomiej Magierowski –; Frank Rösner; Kai Bienert, Young Euro Classic; Lucas Müller, Berlin;



    4 priceless moments

    Prizes: A meet & greet with star DJ Paul van Dyk A backstagevisit with designer Michalsky A look behind the scenes during a Hertha BSC match day Become a VIP guest at a film set and at the Berlinale awards ceremony 2012 more

    The latest uploads

    Here you can see a selection of the best videos in the contest. See the videos. more

    How it worked

    Berlin’s biggest fans were asked to show in a video-contest why they love Berlin. Four priceless moments could be won. more

    Berlin on Tour

    be Berlin was travelling with the campaign "Make it a Million"through Germany. In Berlin, Cologne, Munich and Frankfurt be Berlin showcases with the bboxx, where  Tourdates of the  campaign "Make it a Million"! more
follow on instagram