City of Opportunities

Welcome to the city of opportunities!

Berlin is well-known for its ability to accommodate and encourage a vast array of different attitudes, outlooks and lifestyles. On the one hand, when you live in Berlin, you find yourself in a huge cosmopolitan city with millions of inhabitants; but at the same time, you're also in a highly relaxed environment and one of the greenest cities in the world. Berlin is the center of political power in Germany, but it's also a creative, colorful, diverse and tolerant metropolis that many people from all over the world have made their adopted home. Berlin offers both high culture and alternative scenes and continues to attract an equal amount of enthusiastic tourists and entrepreneurs. With 19 stars in the GAULT MILLAU Restaurant Guide, Berlin is also Germany's gourmet capital: but at the same time, it still boasts highly popular "currywurst" stands open 24 hours a day. In other words, Berlin is a totally normal city – but somehow also entirely unique.

Berlin is a city that is constantly changing and always reinventing itself. This means, first and foremost, that Berlin is a city of opportunities! The city encourages people from all over the world to come here, get happy, pursue their goals, face their major challenges, advance their careers and live out their dreams. What's behind the message Berlin is sending out? Come here and be Berlin!

For over two years, the be Berlin campaign has used its "City of opporunities" campaign to showcase Berlin's virtues and promote the city's image as a creative, innovative and value-generating place to live and work. In 2013 and 2014, be Berlin expanded its campaign to include 7 new themes designed to represent the city's key future fields. In 2015, the themes will be included into the international acitivties to extend Berlin's status as a major "City of Opportunities" even further.


    Smart City

    Berlin is among the Top 10 Smart Cities worldwide. Currently more than 300 Smart City projects are organized in Berlin. more


    Berlin counts over four clusters of excellence and nine graduate schools. 170,000 students live here and about 33,000 people are employed in research and development. more

    Open-minded city

    In Berlin, the only thing that counts is who you are and what you do. Here, integration is a matter of course. Over 3.56 million people from 180 nations live peacefully side-by-side in this open metropolis. Indeed, Berlin's unique mix of talents and cultures makes it a highly diverse and special place to be. more


    Berlin knows no borders. Twenty-five years after the fall of the Wall, the "new" Berlin has grown back together and even transcended its former boundaries. Today, the city is a vibrant, creative, spontaneous and self-confident metropolis in a process of constant reinvention. more

    Family and Career

    Berlin is a unique city in that it allows and encourages you to combine your family and career obligations in an ideal way. more

    Technology and Innovation

    Berlin continues to act as a magnet for intelligent and creative minds from all over the world. more


    Berliners are very mobile. In addition to that, they are also very reluctant to allow themselves to become dependent on one sole form of transportation. more