City of Opportunities
In October 2011, be Berlin launched 'A Great Place to Live,' a campaign that emphasized the special features which make the quality of life so good in the German capital. Berlin has managed to overcome the negative side-effects of a large urban area with millions of residents by setting natural counterpoints. As such it is both an international metropolis and an extremely relaxing city, one of the greenest worldwide. Berlin is the epicenter of power and yet symbolic of freedom and autonomy, hosting both high art and counterculture.
The new 'city of opportunities' theme will expand on the livability campaign, adding extra aspects to the equation. After all, Berlin isn't only a particularly splendid place to live. It also provides companies with an outstanding gateway into Europe's largest economy while at the same time offering them the best conditions for funding within the EU. The city also gives young entrepreneurs the perfect space in which to explore their ideas.
Berlin truly is the city of opportunities for many reasons. be Berlin emphasizes and underscores this with additional motifs that focus on the wide-ranging opportunities:
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Entrepreneurs in Berlin
Just like the pioneers, who made their way to America in centuries past, many innovative people are now drawn to Berlin. more -
Science in Berlin
Berlin boasts one of Europe's largest and most varied scientific communities. more -
Talent in Berlin
Until recently, southern Germany was seen as the place where talent was forged, but that's far from the truth. Berlin has nothing to hide; its talent isn't lying dormant. more -
International Berlin
Berlin is currently home to people from 190 countries. These international residents shape and characterize the city. more -
Working in Berlin
Berlin isn’t just a great place to live; it’s also a great place to work. After 15 years of fundamental structural transformation, the city has built up an attractive labor market for skilled personnel and companies based, on the one hand, on the city’s focus on sustainable future industries and, on the other hand, on strong and rapid economic growth. more -
Nature in Berlin
You don’t have to go far to experience true nature in Berlin. Over 30% of the capital’s surface area consists of parks, forests, rivers, lakes and waterways – all of which serve to make the city a green oasis. Berlin is also one of the most environmentally friendly cities in the world. more -
Culture in Berlin
Berlin’s 180 museums and memorials, 150 stages and theaters, 284 cinemas and 430 galleries make it Germany’s number one cultural metropolis. First and foremost, however, it’s the mixture of established cultural institutions and experimental independent scenes that accounts for the special charm of Berlin’s cultural landscape. more -
Ideas in Berlin
Indeed, this is the place where the working models and work environments of the future are being developed and tested. more
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