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VFX Box

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VFX Box

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A day in the life of

Idea: VFXbox is an advertising agency, service provider, think tank and film and TV production company that specializes in the areas of moving pictures, virtual realities and visual effects. Their focuses lie on animation, 3D visualization and interactive installations. Also on offer are holistic, creative solutions and support for agencies and productions.

Background: VFXbox is a young Berlin company with roots in the film industry.

Founders: VFXbox was co-founded in 2011 by Benjamin Haagen, Michael Göbel and Sven Bliedung. The company's offices have been located in Berlin-Kreuzberg since 2013.  

Also interesting: The founders came together as a three-man team during their work on film productions such as Cloud Atlas, The Avengers and The Raven. Thanks to their innovative way of coming up with a constant flow of new solutions, they became increasingly in-demand as a team. To deal with the demand, they formed a much sought after company. 

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VFXbox is many things – but, above all, it is unique. The Kreuzberg-based company is an advertising agency, service provider, think tank and a film and TV studio all in one. Innovative technologies and new ways of communicating are researched, tested and implemented here. For example, VFXbox developed a system that uses augmented reality alongside traditional green-screen procedures. During the shooting of a film, the background is removed live and the scene completely revealed. This makes it possible to digitally replace and expand both the foreground and the background. Films or photos- and even entire 3D worlds,  can be added.

At the Pop-up Store: VFXbox will showcase the humanoid robot Myon in a virtual world. Myon is a real Berliner who was developed by Berlin's Beuth Hochschule für Technik and is controlled using sensory perception. 

www.vfxbox.de 

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