Four years of be Berlin this means four years of targeted city Marketing on behalf of the capital. Our goal was to transform Berlin’s strengths into an opportunity – and, most importantly, let Berliners themselves speak on behalf of their city. All highlights
In 2011, the be Berlinternational campaign garnered much attention. be Berlin called worldwide attention to Berlin’s industries with an exhibition at Potsdamer Platz. All campaign activities in 2011
2010 marked the launch of the "ich bin ein berliner." initiative to present innovative products made in Berlin. Another central theme highlighted Berlin’ s social-responsibility and the “Berlin, Show Your Colors” initiative. All campaign activities in 2010
In 2009, be Berlin went international with the slogan ‘the place to be.’ The innovative Berlin Days event format was a hit with audiences in New York, Istanbul, Copenhagen, Brussels, Shanghai, Moscow, Warsaw and Tokyo. All campaign activities in 2009
In the beginning, be Berlin addressed first and foremost Berliners, who responded enthusiastically with stories and three-part phrases. All campaign activities in 2008
